Jessy Conflon
Inbound Marketing Professional
Digital Marketing : SEO, content writing, and Social Media Management
Account/Project Management
Portfolio
Marketing Planning Project
Case Study: Just Us !
A practical case study in which my team and I had to elaborate a complete Marketing Plan for the company Just Us, Canada.
Project Management
Entertainment company
Practical Project
My team and I were in charge of organizing an event from A to Z, project for which I was the manager and that we had to present in Spanish.
The management of this project involved:
- Set clear objectives
- Identify stakeholders and responsiblities of each
- Analysis of costs and time management
-Work Breakdown Structure (WBS)
Implementation of a Digital Marketing Strategy for a SME
Practical Implementation: Le Coin des Retouches (Master Thesis)
Elaboration of a Marketing Plan:
- Market study
- Benchmarking
- Positioning, segmentation
Implementation:
- Website creation
- SEO
- Social Media Management
- Analytics
International Marketing:
Liability of Foreigness and of Outsidership
Team-work Project
- International Team: Vietnam, China, UK, France
- Objective: Contrast the ‘Liability of Foreignness’ with a ‘Liability of Outsidership’ on the realization of International marketing opportunities for small and large firms.
- Grade: 98
E-commerce and Logistics
Case Study: Fit-PC
After interning for a SME back in 2011, I identified some issues regarding the management of the overall supply chain, of their e-commerce business.
The purpose of this research was to identify the parts of the supply chain that could be improved in order to increase performance of the e-commerce activity; and also to offer potential ways of improving things.
Successful Webmarketing Strategy
Case Study: Anders Electronics
The goal of this assignment was to come up with a process of website optimization through analytics, that would lead to a successful web marketing strategy for a SME when combined with online website advertising techniques. I chose the company I was interning for as a case study for this assignment.
Social Media
Marketing Plan
Practical implementation:
Elaboration and implementation of a Social Media Marketing Plan for an American Company.
Results:
- Increase of online presence
- 70% increase of followers
- Substancial increase of engagement
Outreach Campaign Strategy
Practical implementation:
Elaboration and implementation of an Outreach Campaign strategy for an American Boating Company.
Results:
- Increase of backlinks towards main website
- Analytics results measurable - origin of traffic coming from those backlinks
- Increase of Social signals
A Marketing Plan for an Online Publication
Practical implementation:
Objectives:
- Increase the number of Key Accounts (promotion strategy)
- Retention of current Key Accounts (gaining loyalty)
- Growth of current Key Accounts (incentives and rewards)
Just a sample of my work. To see more or discuss possible work >>