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Marketing work experiences

October 2015 - Present : Digital Marketing Manager at Retail Banking Academy, London - UK

 

  • Email marketing: creation, campaign execution and analysis of the email marketing calendar via Mailchimp

  • Analytics: 
    - Daily use of GA to understand site traffic, channel marketing results (e.g. paid search, LinkedIn ads, social advertising). 
    - Optimise campaigns daily, produce weekly stats reports and a rolled up monthly report across to continuously monitor activity

  • CRM: 
    - Management of leads from natural and paid traffic within SalesForce and MailChimp. 
    - Combining GA data with SF data reports to understand the full cycle of the spend – i.e. advertising (CPL and CPA) to lead conversion (ROI)

  • Website content, magazine content and blog management: 
    - Adding content to website via the CMS and monitoring of SEO trends and Google updates
    - Understanding and management of form assembly in the integration of data flow to SalesForce. 
    - Blog creation and management, includes interviews with stakeholders, influencers, plus writing content for CEO and producing articles to drive awareness and engagement for audiences.

  • Social media presence management: 
    - Posting relevant content to grow awareness
    - Social Media content calendar creation and management 
    - Creation of Social Media strategy

  • Digital marketing channels: 
    - Google Adwords PPC 
    - Social Advertising (Facebook, Twitter)

  • Direct supervision of intern
     

November 2014 - October 2015 : Digital Marketing Executive at Euromoney Plc., London - UK

 

  • Email marketing campaigns (e.g. Welcome, Engagement, Feedback and Renewals email campaigns)

  • Marketing collaterals (online & offline) promoting services to market segments, e.g. brochure, user-guide, online banner ads, sales proposal

  • Website online conversion journey optimisation (ensuring SEO best-practices) and website traffic growth

  • PPC and LinkedIn paid ads campaign management

  • In-house display advertising

  • Social Media campaign management (LinkedIn & Twitter) and outreach campaign (influencers & bloggers engagement)

    • Content-led strategy in coordination with Editorial team

  • Supporting sales teams on lead generation (management of list research project, Live Chat management)

  • Monthly reporting of Digital activities to management, using tools like Google Analytics and WebTrends

  • Financial forecast and budget management

  • Management of sponsorships for conferences and events

  • Gathering market intelligence to support marketing initiatives and product developments

June – September 2014: Content writing, SEO and Community Management (Consulting) at BIOMETAL Group 

 

  • Content writing for 7 websites (all pages – offline website for now)

  • On-Page SEO for 7 websites (keywords, meta-description, respect of Google Algorithm, etc.)

  • Community Manager (In-progress):

Creation of a strategic Social Media Plan of action (sustainability of strategy – Relevant content, PR)

Creation of Social Media accounts and kick-off strategy: Facebook, Twitter, Google +, LinkedIn, Youtube

Provide in-house training for the use of Social Media and Social Media Management tools (Hootsuite) 

August 2013 – May 2014: Social Media and Online Marketing strategist at Cape Yachts, USA

 

  • Realization of Social Media Marketing plan (good understanding of the specificity of each platform to adapt the strategy)

  • Social Media management via the Hootsuite Dashboard, Nutshell Mail and using Google Alerts

Facebook, Google +, Twitter, LinkedIn accounts, analysis of competitors Social Media strategies

Increase audience with right targeting; provide original and regular content, paid campaign, analytics, etc.

  • Website creation - Strategist: provide content, choices of design (more user friendly), key words, Meta description

  • Email Marketing, such as e-blasts and e-newsletters (Constant Contact, HTML)

  • Social Media Marketing Training with LizBeSocial : Social Media for Businesses, tips and techniques to thrive

July 2013 – Aug 2013: Online Marketing Consultant - Audit Report at Groupe Alain Angele, Martinique, France

 

  • Critical analysis of the online visibility of 5 different websites (more info available on request)

  • Creation of a SEO Strategy to implement for the year 2014

WordPress: Meta-description, meta-tags optimization, analysis and Key-Words definition

  • Realization of a Social Media Marketing Plan o Preliminary implementation through the creation of social media accounts

June 2012 - Jan 2013: Management of online marketing campaign at Le Coin des Retouches, France

 

  • Realisation of a market study and marketing plan (benchmarking), to define a marketing strategy

  • Optimisation of online and offline advertising/communication tools

  • Social media management (Facebook, Twitter, LinkedIn)

  • Web site creation and management: http://www.lecoindesretouches.com

Keyword research, website content improvement, website traffic growth (On-page & Off-page SEO),

use of Google Analytics (analysis of users’ behaviour, customers’ online experience, etc.)

Sept 2010 - July 2011: Sales and Marketing assistant at Anders Electronics Plc., London - UK

 

  • Dealing with customer complaints, delivering a consistent and excellent customer service

  • Assisting in all areas of the marketing and sales department in the development and execution of products competition 

  • Worked with the Sales/Marketing manager to drive marketing campaigns along and organise successful events

  • Database management via company systems (Microsoft CRM), for more efficiency and coherence in the database management. This included:

Lead qualification, raising customer quotations, logging of design registrations internally and with our suppliers.

Sales lead generation and account management 

  • Review of information held in the computer system (Madics), creation of customer accounts, on stock availability, historical orders, profile and pricing.

  • Sales Training Gustav Kaser Training International

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